The Dreaded Cold Call: 4 Tips to Help with Successful Prospecting
The mere mention of Cold calling can send chills down the spines of many a sales person. But cold calling doesn’t have to be a scary thing. Depending on how you approach it and how well you prepare before you make the dreaded “cold call” it can be as pleasant and productive as a sales call to […]
Getting Past the Gatekeeper: 5 Ways to Get Your Foot in the Door
If you’ve ever tried to get a meeting with a potential client only to be turned away at the door, then you’ve probably encountered a gatekeeper. Gatekeepers can range from a personal assistant or receptionist, up to a high-level manager, but they all have one thing in common: they are keeping you from reaching the […]
Surviving the Business Trip, Part 2: Making it Work
So you’re packed and prepped and waiting for your plane. Your trip begins now. Not “now” as when you arrive at the meeting, but “now” as in now. From the moment you check in at the airport or hotel, until you arrive safely back home, you should be prepared to be “on.” Just because you’re […]
Brand and Deliver: The Importance of Establishing Your Organization’s Identity
If you think “branding” means coming up with a catchy slogan and a pretty logo, you’re kind of wrong – but you’re also kind of right. Logos and tag lines are key components of an overall branding strategy, but branding itself is a broader process. Branding is better described as: establishing an identity in the […]