Surviving the Business Trip, Part 2: Making it Work
So you’re packed and prepped and waiting for your plane. Your trip begins now. Not “now” as when you arrive at the meeting, but “now” as in now. From the moment you check in at the airport or hotel, until you arrive safely back home, you should be prepared to be “on.” Just because you’re […]
Brand and Deliver: The Importance of Establishing Your Organization’s Identity
If you think “branding” means coming up with a catchy slogan and a pretty logo, you’re kind of wrong – but you’re also kind of right. Logos and tag lines are key components of an overall branding strategy, but branding itself is a broader process. Branding is better described as: establishing an identity in the […]